And sure to do a thorough search for the name you're thinking of.įor different people, different vocabulary may have different connotations. Duplicate brand names may also cause legal problems, especially in similar industries. You don't want the target demographic to have to pick between two businesses that share the same brand. Avoid using names that are similar to those of other brands (especially famous ones)īe certain that the brand name you choose does not already exist.
It is best to use a name that simply identifies the brand so that consumers are not left guessing. While these acronyms can make sense to those nearest to the brand, the general public is unaware of what each letter stands for and therefore has no idea what the brand is all about.
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